SURFPARKS | On site retention that compliments the star of the show.
The challenge wave pool facilities face is not getting consumers to the site, it’s retaining them. “Wheel-Friendly facilities help drive both direct and in-direct monetization opportunity’s.
Why “Wheel-Friendly” at a Surfpark?
SKATEBOARDING has and always will be surfing’s closest analog. The two sports go hand-in-hand as skateboarding was born out of a desire to replicate surfing when the ocean was not an option. The first skateparks were actually more so designed with surf in mind rather than skate. Overtime skateboarding evolved into more than just a way to “surf” concrete, it became its own sport and the methodology in which skateparks were designed evolved in parallel.
SKATEPARKS have a lifetime track record of proving to be beneficial for surfing. Ask any surfer and they will tell you that there is no better cross-training platform. That said, imagine how much better this platform could be if the terrain you were skating was designed to replicate surfing?
SURFtraks are facilities where your surfing does not have to adapt to the terrain because the terrain has already been adapted for surfing. Combining the science of surfing with the principals of modern skatepark design, SURFtraks represent an evolution in how beginners will learn and surfers of all abilities will train and progress. For “Surf Park” operators SURFtrak parks will serve as the perfect complimentary amenity to the star of the show, your wave pool. High-functioning and cost-effective, these parks will enhance your facility’s overall value (and perceived value) while providing both direct and indirect revenue streams.
The challenge wave pool facilities face is not getting consumers to the site, its retaining them, to create additional monetization opportunities. Sessions containing a limited number of surfers stretched over hour long blocks create lots of waiting around and a need to be entertained. The more amenities, activities, and FUN surf park operators can provide to compliment their pool of liquid perfection the more consumers will spend time (and money) on site. SURFtraks, Skateparks / Plazas, Pump Tracks or any sort of Wheel-friendly facility will provide a big assist in fixing this unique pain-point all surf park operators face.
While any “Wheel-Friendly” facility would act as a great complimentary amenity to a wave pool, its the SURFtrak concept PUSH has pioneered that really checks the box. The SCIENCE of surfing combined with the PRINCIPALS of modern SKATEpark design.
| Josh Kerr
